In other words, what will you say in an ad to potential subway customers to make them want to go to Subway rather than a competitor?
Assignment Question Subway Case Promotion Two pages (single spaced) should be enough to provide a summary. Key is what segment do you recommend Subway pursue (using data from the tables). Then what products/features to highlight in an ad, and what is the promotion message, position statement, that can set Subway apart from the competition. In … Read more