In other words, what will you say in an ad to potential subway customers to make them want to go to Subway rather than a competitor?

Assignment Question

Subway Case Promotion Two pages (single spaced) should be enough to provide a summary. Key is what segment do you recommend Subway pursue (using data from the tables). Then what products/features to highlight in an ad, and what is the promotion message, position statement, that can set Subway apart from the competition. In other words, what will you say in an ad to potential subway customers to make them want to go to Subway rather than a competitor?

Remember to think about, from the case, what the market seems to want in a meal. Lastly, add an overview of a promotion campaign using the promotion mix 4 (Sales Promotions, Advertising, Public Relations and Direct Marketing).

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