prepare an international marketing strategy for the future three years of the brand which is not existing (e.g., shoes which you can fold and unfold the shoes heel for female commuters).

prepare an international marketing strategy for the future three years of the brand which is not existing (e.g., shoes which you can fold and unfold the shoes heel for female commuters). The writing assignment should include the followings:
The final strategy plan will include the following:
Information about the product
Product information
Brand name
Provide each year plan goal (e.g., 1st year, 2nd year, and 3rd year)
Select one new country market for future market development.
Select one existing country for further market penetration.
Select one existing country for future divestment (exit).
Your selection criteria
Assess the social and cultural proximity
For the new country to enter, choose the most appropriate market-entry strategy. Explain your reasoning
Choose the most appropriate of the four global product-planning strategic alternatives. Explain your choice
Based on the above and your brands environmental sensitivity, propose the degree of standardization for each of the following global strategy elements, explaining any specific local adaptations: Include graphical elements when necessary to convey information, such as tables, graphs, and charts.
Positioning
Brand Name
Packaging/Product Design and Features
Advertising Strategy
Include graphical elements when necessary to convey information, such as tables, graphs, and charts.
The paper should be 8 pages in length (excluding title, appendix, and reference pages). This writing assignment should be completed in the standard APA format.

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