In this final assignment, you will use the financial analysis process to answer questions as a manager for a retail company. To understand how the data is used in the process, review the following questions.
Financial Analysis Process (Recap):
-What does the reported data mean?
-What are the relationships between the various data points?
-What aspects of the business are performing well? Poorly?
-How is your store performing within your district?
-How is the store performing compared to the competition?
-Can we improve the product mix?
-What is driving the stores business?
Instructions
Complete the following questions as they relate to a retail business. Conduct external research to complete the assignment.
1. Review this Example Sales Report by Product
2. Select an under-performing product
3. Develop an action plan to improve performance. Include the following elements:
Historical information – Present probable causes for the low performance (internal, external, display of product, etc.)
Current information – Discuss current sales trends that are impacting performance
Future growth plans – Forecast your sales expectations and explain your rationale
Present your action plan in a four-page (minimum) paper. Please note this is not a full APA paper requirement. This is preparatory skill-building. Use three outside research sources for this assignment.
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