Campaign Effects: Persuasion

In this module you were introduced to academic literature related to the potentially persuasive nature of political campaigns. Additionally, in the lecture, you learned about the elaboration likelihood model of persuasion. How might the ELM be related to the studies read this week? In what ways might the findings have been predictable, using the lens of ELM? In what ways might the results be contradictory to what the ELM would have had us predict? Be sure to explain why or why not. PS… you only need to choose 1 source. There are 4 to choose from so you may pick whichever sourcixce to use to answer the questions

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