The Influence of Media: Exploring Selective Exposure Theory and Its Implications

Introduction Mass media plays a significant role in shaping perceptions, disseminating information, and influencing attitudes and behaviors in contemporary society. The effects of media on individuals have been extensively examined, with the Handbook of Communication Science (Zillmann, 2018) discussing various media effect theories, including learning, socialization, selective exposure, selective presentation, and perceived effects. This essay … Read more