Study, analyze, report and make recommendations on who are your organization’s customers and what they are like. Most of your data will come from secondary sources. • At the end of this section, the organization should have a clear picture of the consumer.

PICK A SPORT ORGANIZATION WHICH FOR THIS ASSIGNMENT IT WILL BE “ALABAMA FOOTBALL”. YOU HAVE TO DEVELOP A MARKETING PLAN FOR THEM & ACT LIKE YOU’VE BEEN JUST HIRED BY ALABAMA FOOTBALL. Market Research SLIDE (Critical Section) • In this section, you will study, analyze, report and make recommendations on who are your organization’s customers and what they are like. Most of your data will come from secondary sources. • At the end of this section, the organization should have a clear picture of the consumer. This means more than providing just demographic information – you should study lifestyle (psychographic) information as well. Market Segments Recommendation, STP analysis • It should be a summation of that previous information and should be used to draw conclusions about the directions that future marketing efforts need to take. • This section must conclude with a recommendation of key market segments. You must identify and select two market segments to be your “target markets.” You must provide a convincing rationale for selecting these particular segments (Why should the organization spend money and time focusing their marketing efforts on these segments?). Also, this should make persona for each target market. • It should be clearly explained positioning strategies. • The recommendations made in this section should take into account the information gathered and reported in the Introduction, the Environmental Analysis, and Market Research sections.

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