Mission and Vision Statements represent the initial stages of the strategic marketing planning process.

Mission and Vision Statements represent the initial stages of the strategic marketing planning process.

Please complete the assignment described in the attached Word document below (it is the first attached document). The other two attached documents provide some important literature on the subject to guide your work. These documents are also in the Part II and III course folder. You can complete the assignment with a classmate or alone. However, each must upload the document via Canvas and place both names on the papers. Failure you to do so will result in a failing grade. Make sure you do both parts of the assignment. Please remember that there are two parts to the assignment. The first part pertains to a mission statement you select to analyze. Second, you are asked to analyze the vision statements provided using the list of vision statement DOs and DON’Ts.

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