Linking Strategy an Competitive Advantage

I would like to talk about something simple and basic like a major airline or something along those lines.

Identify an organization that you are familiar with. It can be your current or previous employer or any other organization of your choice.
What are the organizations core strategies?
Where is the organization now, where does it want to go, and what strategies will be imperative to achieve the strategic outcomes?
What kinds of competitive advantages over competitors do or should the organization build?
What do you think are the best strategies to build its competitive advantage(s), and why?