International Marketing Channels

Distribution channels play a significant role in the success of international marketing efforts. As explained in Cateora, Graham, and Gilly (2016), “Getting the product to the target market can be a costly process if inadequacies within the distribution structure cannot be overcome” (p. 444). For this discussion, read Case 3-4 download from your text. Then, write a post addressing the following questions:

a.Question #1 from the case: What are ways that Inditex ensures that “fast fashion” is truly fast?

b.Question #3 from the case: Why would a retailer introduce its online store country-by-country? Why was Inditex slow to embrace online sales when it is so tech-savvy in other ways?

c.How does Inditext/Zara take advantage of internationcixal marketing channels and distribution?