Step 1: Research a business that has expanded and increased their presence in the market to identify the strategies they used. Identify the type of acquisition they selected and outline the key strategies that were necessary for successful performance, growth, and sustainability.
Step 2: Write your essay responding to the following prompts:
Write a 750-word essay. A minimum of three sources, at least two from the lesson (the uploaded files), must be cited intext and in the Reference list. Address the following prompts:
(a) Identify and provide a detailed description of the type of acquisition you researched and the rationale for the purchase.
(b) Address the buyer’s considerations of revenue and risk, then focus on how the acquisition impacted internal operations processes, external challenges, and positioning in the market.
(c) Discuss at least two different steps/approaches that you believe the company used effectively in the pre-acquisition, acquisition, or post-acquisition process. If the case study highlights challenges or failures, discuss what might have improve the positioning of the company?
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