Identify the competitors of your product in the Middle East region. Perform a SWOT analysis for your product in relation to those of your competitors.

Assignment Question

Think of a new or revised product that you would like to see in the Middle East market.

1. Provide an overview of how and why the idea of this new or redesigned product was generated.

2. Explain the economic, social, demographic and technological reasons for designing or redesigning the product.

3. Identify the competitors of your product in the Middle East region. Perform a SWOT analysis for your product in relation to those of your competitors.

4. Discuss the strategic, tactical and operational level implications of producing your product with respect to the following factors: A. Legal and ethical considerations B. Sustainability C. Profitability D. Cultural considerations E. Globalization

5. Discuss the phases of product design and development with respect to your product. A. Product specifications. B. Process Specifications C. PrototypeDevelopment D. Design Review E. Market Test F. Product Introduction G. Follow-up Evaluation

6. Include a ‘Lessons Learned’ section focusing on how operations related improvements can be made within the product development process based on your understanding of the concepts learned in this course. B. Project Report Format Using the APA Style Guide, write a final report of no more than 2500 words.

To incorporate the above requirements, your report must include the following sections:  Title Page  Table of Contents  Abstract  Introduction  How and Why the Idea of the Product Was Generated  Reasons for Design of the Product (IF ANY) A. Economic Reasons B. Social and Demographic Reasons C. Technological Reasons  Competitors of the Product  SWOT Analysis  Strategic, Tactical and Operational Implications A. Legal and Ethical Considerations B. Sustainability C. Profitability D. Cultural considerations E. Globalization  Phases of Product Design and Development A. Product specifications. B. Process Specifications C. Prototype Development D. Design Review  Lessons Learned  Conclusion  References