The organization the plan should be written for is NJCDC http://njcdc.org
OVERVIEW
The final project will allow you to synthesize your understanding of fundraising tactics, strategies, and processes as well as to apply the concepts and tools used in designing, developing, and executing an effective fundraising program.
Your project will either provide fundraising strategies (options, tools) for your organization or present the actual development plan for the organization you have been studying. Both options must include a case statement. If you choose the first option, you should explain why certain elements of a fundraising plan are not required or appropriate at this time. The project consists of two parts, a PowerPoint presentation and a written plan, both described fully below.
POWERPOINT PRESENTATION
This part of the final project requires you to design a PowerPoint presentation that demonstrates the effective use of visual aids and vivid language in a speech. You will record yourself orally giving the presentation while displaying the PowerPoint slides. Record the PowerPoint and voiceover together by using the Screen Recording feature of Kaltura’s CaptureSpace. You will display your slides on your desktop while recording your voice.
For assistance on how to create a video and use the Screen Recording CaptureSpace tool in Kaltura, be sure to visit: Using Kaltura Video Tools in Moodle. Use the “CaptureSpace” tool section of the linked document to help with your presentation.
Guidelines for the PowerPoint
Design a PowerPoint presentation summarizing your plan. Your presentation should consist of 10 to 14 PowerPoint slides (not including the title slide) designed to persuade your organization’s board of directors of the wisdom of your overall plan. The slideshow should be clear, concise, energetic, and persuasive. Be sure to include graphic elements such as charts or graphs. Your design should be bold and compelling. Be consistent with fonts, colors, and stylistic choices. Simple is better than cluttered.
Your PowerPoint focus should reflect the paper option that you have selected: (1) identifying fundraising strategies (options, tools) for your organization, or (2) describing the actual development plan for your organization.
Your PowerPoint should summarize and consolidate the key components of your plan. You should focus attention on your tactics and their justification, in contrast, for example, to your organization’s history. Avoid a detailed description of SWOT analysis; use a brief version as a platform to justify your proposed objectives, tactics, evaluation, implementation strategies, and costs.
Be concise. No slide should have more than six bullet points and no bullet point should consist of more than six words.
Guidelines for the Voiceover
Record and submit yourself orally discussing your plan to accompany the PowerPoint. Your presentation should be no longer than 20 minutes. The voiceover should be impactful and interesting, keeping your audience’s attention. Your presentation should not be a word-for-word reading of your paper.
How to Submit
In the Forum titled “Final Project: PowerPoint Forum,” post your PowerPoint presentation as an attachment.
Comment on ALL of your classmate’s presentations by the date indicated in the Course Calendar.
WRITTEN PLAN
You will also submit a more detailed written version of your plan (10 to 12 pages in length; approximately 2500 to 3300 words) that provides more detailed information and supporting documents.
Listed below are some elements that may be appropriate to cover in writing and presenting a strategic development plan for your organization. The final plan need not follow this outline exactly. Your goal in writing your plan should be to persuade a handful of your organization’s most important board members; these are individuals who care about achieving greater financial strength for the organization.
Analysis of one’s organization (SWOT) and fundraising readiness
Outline of fundraising goals, objectives, and principal strategies and the internal case for supporting the campaign
Report on prospect research
Annual fund plan (i.e., goals and strategies/tactics)
Major/special gifts plan
Plans for corporate, foundation, and government grants
Planned giving plans
Overview of stewardship of gifts and grants
Information on staffing and volunteer preparation and management
Prospect and gift management (IT) system design
Master calendar and task assignments
Budget and evaluation plans
You may use any of the documents you have produced in organization assignments for this course so far that are appropriate, but your final project must also include additional new material and should be organized into a persuasive document. Remember that a written case statement must be included.
Your written presentation will be evaluated not only on the quality of its content (How comprehensive, clear, critical, and creative is the treatment of each component? How useful is it to the organizationcix?) but also on its organization, grammar, and persuasiveness.
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