1. Describe how your store will make a profit. Include forecast revenues for the first 3 years of operations and a description of both variable and fixed costs from your operations.
2. Describe where you will locate your store. Include the type of location and the rationale for placing your store in that location.
3. Describe how you will receive your inventory, and include how you plan to establish relationships with your vendors.
4. Describe your customer relationship management (CRM) plan for attracting and holding loyal customers.
