Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization. Write your proposal … Read more

Discuss credible economists opinions on the long-term effects of trade and tariff policies changes in the last 2 years.

Promoting international trade is not a zero-sum game. It is a win-win proposition; both parties gain from trade. Consider the following: Tariffs are paid by the citizens of the country imposing tariffs, not by the citizens of the country producing the products upon which the tariffs are levied. The term trade deficits is a misnomer. … Read more

What value-chain segments has KP chosen to enter and perform internally?

Kaiser Permanente (KP) has become a model for delivering good healthcare cost-effectively. Concepts & Connections, 6.3, describes how KP has made vertical integration a central part of its strategy. What value-chain segments has KP chosen to enter and perform internally? Has vertical integration strengthened or weakened its market position? Explain why or why not?

Explain the role of unions in a selected country.

Unions have declined in scope and importance over the past 20 to 30 years. Now, less than 10% of the US workforce is represented by a union, and most of that members work for the public sector. However, there are still powerful unions in other countries. Given these thoughts, address the following: Explain the role … Read more