Imagine that you are a marketing consultant to an NGO that provides malaria prevention services to small villages in several central African countries.

Imagine that you are a marketing consultant to an NGO that provides malaria prevention services to small villages in several central African countries. You have been asked to assess the opportunities and methods for making the organizations services available to a broader population. This includes determining where there are potential malaria victims who would benefit from preventive care, making the organizations services available to them, and promoting their availability and use. Sketch out a plan for achieving this. Part of the plan should be measurable goals.

Please Choose at least two of the nine questions you think are needed to develop a marketing research plan and list them in a discussion post. And, discuss at least one action step for how you might achieve plan.

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