In Module Four, you will decide which of the two sport organizations you explored in Milestone One will be your subject for your final project. Based on your choice of the NFL organization, you will continue work on your final project in this module by exploring the business data for the NFL, describing opportunity and costs, as well as completing a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Finally, you will analyze the unique characteristics of the nation that the NFL would like to do business within.
https://articles.bplans.com/how-to-perform-swot-analysis/
In your submission, be sure to include the following critical elements:
I. Overview (Sections D, E, and F)
In this section, you will continue to provide an overview of NFL, its current state, and the goal it hopes to achieve.
D. Briefly discuss some specific business data that can be used to inform the decision of the NFLs expansion into an international market.
E. Provide a high-level description of potential sales and revenue growth opportunity that your target nation provides.
F. Determine potential costs associated with bringing this sport organization into the international market. For example, where would the
NFLs headquarters be located within the target nation? Where will games be played?
II. Sport Organization Analysis
In this part of the assessment, you will examine NFL by conducting a SWOT analysis and reviewing the results, which will then inform future decisions and strategies for moving to new markets.
A. Conduct a SWOT analysis that identifies strengths, weaknesses, opportunities, and threats of NFL.
B. Based on your SWOT analysis, describe the readiness of the NFL to enter the market of your target nation.
III. Target Nation Analysis
Each nation has its own unique characteristics that must be considered before conducting business within it. In this part of the assessment, you will analyze your target nation in order to best inform your approach to expanding the NFL.
A. Analyze the current status of your target nations economy. How can this impact the success of the NFL within that market?
B. Analyze the presence of the sport industry within your target nation; justify how your organization will fit within this industry.
C. Analyze political and policy challenges and benefits presented by your target nation to organizations joining its sport market.
Guidelines for Submission: Milestone Two should be 3 to 5 pages in length with double spacing, 12-point Times New Roman font, and APA formatting.
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