Submit this first section of your Marketing Plan (MP) attached as a MS Word file.

You will consider a new product that does not exist and is not an iteration of an existing product.
The product does not have to be practical (e.g., flying car) but should be of interest to specific
target markets. Then, consider a company that might produce the product. Seek approval from
your instructor about the company/product chosen before you begin work. Current edition of
APA formatting is required.
INSTRUCTIONS
The following apply to all four marketing plan sections:
1. Weekly and earlier text readings will have covered many of the topics in this section.
Outside research is encouraged, referenced accordingly. Comprehensively discuss each
topic in this section.
2. Submit this first section of your Marketing Plan (MP) attached as a MS Word file. This
section must address the following topics:
MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT
1.0 Executive Summary
2.0 Company Description
3.0 Strategic Plan and Focus
3.1 Mission
3.2 Goals
3.3 Core Competency
3.4 Sustainable Competitive Advantage

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