Explain how it might use (or does use) some of the major concepts that have been covered in this course to date (i.e., any concepts covered in Modules 1-6).

1) Choose a company or organization that you are familiar with and type its full legal name. (This could be a well-known major multi-national firm, a small firm you work for, or anything in-between.)
2) What products or services do they provide and who are their customers?
3) Explain how it might use (or does use) some of the major concepts that have been covered in this course to date (i.e., any concepts covered in Modules 1-6). You must writ on at least three marketing concepts. Be specific and detailed, as much as you can.

use these 3 concepts in marketing: strategic market planning, consumer behavior, and market segmentation

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