What are the strengths and weaknesses of the conceptual arguments and assumptions in the article?

Kindly answer the following questions In order to prepare for Critique ( 2 pages of each article) :
What makes this article interesting? William Starbuck has some great thoughts on this at http://people.stern.nyu.edu/wstarbuc/Writing/Fussy.htm .
What are the interesting research questions in this area of research?
What are the strengths and weaknesses of the conceptual arguments and assumptions in the article?
What are the strengths and weaknesses of the methodology to test the hypotheses in the article (if applicable)?
What would be a good extension of the research project (see future research, but think about how to go beyond what the author(s) suggest)? ( One way to think about future research is to analyze the weaknesses of the conceptual/ theoretical arguments and methodologies employed in the article)
Any other comments on the article you have chosen?

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