Suggestions for prepping the readings:
Zara case: think of an answer to the following questions:
1) What is a takeaway associated with IT spending (considering, e.g., Zara and Prada)?
2) What are three pros and three cons of vertical integration?
3) Is vertical integration a strategy that will likely increase or decrease in the future – given globalization, shift from task to knowledge work, virtualization etc.
4) The Zara case is “dated.” What would be an analytics-driven strategy that companies like Zara would pursue in 2021? What has fundamentally changed, from a R&D and marketing analytics standpoint in the last decade?
Business processes:
1) What is a pro and a con of process organizations?
2) Is the choice of designing organizational structures with a focus on (a) processes or (b) org chart somewhat related to size, age, core business or any other variable?
3) Why analytics experts need to know organizational processes extremely well? (cf. one important aspect of the Wixom paper on data monetization)
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