Describe the EFQM model of excellence.
Discuss why Lego wanted to trademark its block.
List the elements of the TQM philosophy.
Given the impressive advances made in science over the past 50 years, especially in the area of detecting substances and ingredients, scientists now claim to be able to detect one drop of blood in a swimming pool full of water. Does you believe that the ingredients in Coca-Cola, for example, are secret and unknown?
Explain why drugs are generally not price-sensitive.
Explain, with the use of examples, when it would be appropriate to use trademarks and copyright to protect a firms intellectual property.
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