Sustainability in Business

Also, research our library for 4-5 other sources (i.e. articles from academic or trade journals) from the business environment that will lend greater breadth and support to your discussion.

Your essay for this assignment gives you the opportunity to clarify your understanding of the word and concept of sustainability. Please draw your attention to sustainability as it pertains to the business world, as business sustainability is the focus of the course.
Your essay should answer all of the following questions (with support from your readings.)
Please do not answer each question separately, but blend your response into a cohesive essay.
What is sustainability from a business perspective? What does it encompass?
Is it important for a business to be concerned with sustainability? Why?
What are the challenges businesses face in developing sustainable business practices?
Assignment Instructions
The intent of the written assignment is to provide an opportunity to more fully analyze marketing theories and techniques, discussed in the textbook and other sources. Do not focus on the companys history and do not retell the case, as it wont give you any points. The main goal of your essay is to demonstrate that you have gained a solid understanding of the marketing mix and how it can be used to reach the strategic goals of the company.

Be sure to cite the textbook and other sources correctly, so that your academic integrity is not called into question. Your assignment is expected to be 1750-2,000 words (5-6 pages, 12 point font, 1.5 line spacing) and should include an annotated bibliography. The essay should be well written and organized, in the proper format (APA), using proper sentence structure and spellchecked.

The How to create an Annotated Bibliography and Research and Library Tips pages of the Course Information documents will assist you in successfully completing this assignment. For further information on how you are graded please review the Writing Rubric.

Last Completed Projects