external assessment report as to the threat posed by Facebook

First, review the Global Capsule 2, pg. 45, in Chapter 2 on Linkedin. BOOK: STRATEGY MANAGEMENT. 17TH EDITION
Then consider this:
As a senior executive of LinkedIn, you have been asked to create an external assessment report as to the threat posed by Facebook, and some steps that your company can take to survive this social media giant in the next 5 years. You may use other exhibits in the Chapters also to help your case. Consider options whether LinkedIn will remain relevant in a few years, or should it be sold to Facebook while it is still being used;
Or consider the other alternative: Will Facebook become irrelevant in a few years, like ‘MySPACE’ of past and something else will replace the brand, like Snapchat or Instagram, or maybe the whole social media platforms will look completely different 5 years from now. Is Instagram the new frontier where people will connect and do business? Or is there another social media platform percolating in the background? Remember that you are the executive of LinkedIn. Therefore, your report has to understand that role when writing your answer.
Your answer should be about 400-700 words, APA format, and show additional research and citations.

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