Compare the wine market to the craft beer market and report on the size of each industry, projected growth rates, the popularity of different wine (or beer) segments, top-selling brands, strategies used, demographics of buyers in different segments, and more.

Assignment Question

This report is for a business strategy class project that focuses on whether a craft beer company should acquire a wine company. The report includes market research of both industries to provide a recommendation report. You are required to analyze the wine industry using the cross-discipline knowledge you gained from prior courses, and describe what is necessary to compete successfully in this industry.

You should compare the wine market to the craft beer market and report on the size of each industry, projected growth rates, the popularity of different wine (or beer) segments, top-selling brands, strategies used, demographics of buyers in different segments, and more.

The market analysis should be 3-4 pages long and included as an appendix in the final report.

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