Discuss how you would respond to an international marketers argument that it is not worth it to adapt or customize products for foreign markets, and that if our product is good for someone in Dallas, it should be good for someone located in Algiers?

1. Provide examples of US companies who can succeed in selling their products as is in foreign markets.

2. How would you respond to an international marketers argument that it is not worth it to adapt or customize products for foreign markets, and that if our product is good for someone in Dallas, it should be good for someone located in Algiers?

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