Write an essay that gives your thoughts on the quote below. If you choose to use outside sources in addition to using your personal insight and experience, please make sure your sources are correctly cited. Limited to 750 words.
There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules but theres one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.
William Bernbach
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