Write a study on crisis management statements for your class.You are a member of the small marketing team for TastyShop, a regional fast-casual restaurant chain in Wisconsin. Public relations falls under the responsibilities of your team. On December 1st, two employees at your Manitowoc location posted a video of themselves joking around and adulterating food that would be served to customers. They put tortillas on their heads as hats and then used those tortillas to make sandwich wraps. They put hot sauce bottles down their pants and then used the hot sauce in preparing a dish. One employee put shredded cheese up his nose and then fake-sneezed it out, sprinkling it over a quesadilla he was preparing. The video was posted on YouTube under the title “NastyShop USA”. An estimated 30,000 had viewed the video within 24 hours of it being posted. Your boss needs help in responding to this crisis. Imagine that your team has just been made aware of the video. You do not yet know the identity of the employees, or which location the video was filmed at. You can’t even verify that this was actually one of your TastyShop locations, since it is not mentioned in the video, other than the name “NastyShop”. 1. Craft a “hold statement” for the crisis. (10 points) Be sure your statement meets the criteria outlined in the LinkedIn Learning course: Short and simple Factual Action-oriented Time-bound Empathetic Open with Concerns Now imagine that your initial investigation has confirmed that the video does depict the employees at your TastyShop location in Manitowoc. 2. Craft a “reactive statement” that includes an apology. Begin with an opening statement that outlines the situation and clarifies your organization’s position. Then include an apology that hits the “three Rs”: remorse, responsibility, and repair. (10 points) 3. Present these statements in a Crisis Response Press Release. There should be 2 separate documents. Please label: Hold Statement Your Name Reactive Statement Your Name
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