Write a marketing-oriented mission statement for Lees business.
Part 2: Situation Analysis
Organization Strengths and Weaknesses:
Describe methods that Lee could use to identify her internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organizations strengths and weaknesses. Explain your response.
Using sources like the U. S. Census Bureau, describe the demographics affecting Lees business in your area.
How is technology being utilized in the assigned industry that might have a positive or negative impact on Lees business?
Identify Lees direct and indirect competitors and her competitive advantage against her direct and non-direct competitors in the city nearest to where you live.
Define the concept of sustainable competitive advantage and explain what advice you would give to Lee in her quest to build a sustainable competitive advantage.
Part 3: Marketing Objectives
Set marketing plan objectives for Lees business (see p. 25 of your text).
Identify at least two S.M.A.R.T. goals (i.e., specific, measurable, achievable, realistic (and relevant to the mission), and time-bounded).
These first three parts of the paper should be a minimum of 1 pages or 350 words total and use current APA format and citation style (see the reading area for APA assistance). Your paper should include headings (Part 2: Situation Analysis: Environmental Scan, etc.) an introduction, and a conclusion.
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