Why do you think some Business-to-Business (B2B) managers are resistant to the idea of engaging in Content Marketing?

Questions:

Why do you think some Business-to-Business (B2B) managers are resistant to the idea of engaging in Content Marketing?
What could you do or say to convince your reluctant supervisor that Content Marketing could be a good idea in a B2B setting?
Give an example of how a B2B company might use Content Marketing to promote a new product line.
Please answer *all three* parts and provide adequate supporting detail.

Formatting:

Your Word document should include 3 sections (one for each question) clearly labeled with a heading.
I am expecting a minimum of one page although likely your final document will be longer. I am not a stickler regarding length but your answers MUST include adequate supporting detail.
If you cite something from an externcixal source use APA style.