Why did Toyota decide to bet on hybrid vehicles before going for an electric car? What do you think of its strategy choice?

Answer the following questions from the 3 cases

1 – What is the difference between hybrid vehicles and electric vehicles?

2 – Why did Toyota decide to bet on hybrid vehicles before going for an electric car? What do you think of its strategy choice?

3 – What were the major risks Toyota faced when it decided to launch the Prius project? What sort of competitive advantage was it betting on?

4 – What was Mobileyes business strategy in developing driverless cars?

5 – Driverless cars are experiencing even more entry (Uber, Tesla, etc.; also Intel that recently acquired Mobileye). How do you expect the driverless car industry to evolve?

6 – What do you think of Teslas entry strategy? What barriers did it have to overcome? Should Nissan learn something from Teslas approach? Will other firms follow in Teslas footsteps?

7 -How do you expect the industry to evolve?

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