Please read the instructions provided below and answer the questions, reference the materials and links provided below – reference from each attachement
Instructions:
The purpose of this assignment is to understand culture mixing and stimulate peoples responses to culture mixing. The word count for this assignment should be 800 words.
Prompt:
Read the Bilingual advertising case (I have attached this case) and answer the questions found in the “discussion questions” section of the case document (also provided here). Your answer for this assignment should have a good amount of words distributed for each question.
Materials –
I have attached the lecture notes for this particular module in the order for the writer to leverage and reference.
Discussion Questions –
After you watch the commercials and read the materials in the reference list below, please answer the following questions.
1. For each advertisement, identify the usage of cultural symbols and identify the target audience. Considering each companys brand image, what is the purpose of the advertisement?
2. Which of these commercials could be the strongest example of cultural contamination, and why? Which should have generated more (less) controversy and why?
3. As a brand manager, what could have been done differently to avoid controversy? Would you have taken these steps? Explain why or why not.
Citations:
Sources should be acknowledged (e.g., Smith & Jones, 2009), particularly if direct quotations are used. Full references are not required for assigned course materials.
If the writer has any queries with regards to the paper, please feel free to reach out to me.
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