What the why is of your company?

Please read the article, attached. Please also watch the following ted talk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Based on that answer the following questions about AMAZON company:
(this should be less than a page discussion post)

What the why is of your company?

Do they follow the why?

Do you think the why could be better?

If so, What should it be?

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