Imagine that, through a series of fortunate events, you have been granted the opportunity to start a business from scratch. It will produce a physical product for which there is healthy demand, modest competition, and a reliable supply chain.
Comfortable that the business is pointed in a direction that will achieve marketplace and financial success, you may take some time to lay out the philosophical groundwork for the venture. This will serve as the foundation for your corporate culture and the companys reputation on the national (and perhaps global) stage.
To establish your companys philosophy, Id like you to draw upon the readings weve done since week 8 and add one new reading:
https://www.mckinsey.com/featured-insights/leadership/company-philosophy-the-way-we-do-things-around-here (Links to an external site.)
In this paper, I want to hear about your overarching corporate philosophy, including concepts and theories from this class that you believe support this philosophy, with a focus marketing, accounting, finance, management, and production.
I will be looking for:
A solid yet concise overview of your corporate philosophy.
Solid discussions of how the five concepts that we covered between weeks 8-15 can support your corporate philosophy:
Who came up with the concept
What the gist of the concept is (incorporating relevant pieces from the text)
A solid yet concise description of a company that you will emulate in this venture one that you believe follows this philosophy and adheres to the concepts youve identified as important.
Please note this is a final paper in which you are being asked to consider all that we learned over weeks 8-15 of this class. I expect you to be thoughtful in your review of readings and development of this paper, which should not exceed 8 double-spaced pages. I expect your paper to reflect considerable thinking and be fully supported by the readings.
Please use APA style for all citations. Please carefully review and proofread your papers as errors and sloppiness will result in the loss of points.
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