What should manufacturers do to compete against or collaborate with private labels?

Please discuss the following question.

What should manufacturers do to compete against or collaborate with private labels?

Please watch this video and you may want to use the information discussed in the video as an example to explain your answer.

Other sources:

https://www.nytimes.com/wirecutter/blog/wine-club-white-label-overpriced-wines/

https://www.forbes.com/sites/errolschweizer/2022/06/30/why-store-brands-are-having-their-moment/?sh=6542b4e438bf

https://www.forbes.com/sites/louisbiscotti/2022/09/21/as-inflation-rages-retailers-pump-up-private-label/?sh=4a430b473253

https://www.wsj.com/articles/more-shoppers-buy-store-brands-eating-into-big-food-companies-sales-11658581202

https://www.wsj.com/articles/amazon-has-been-slashing-private-label-selection-amid-weak-sales-11657849612

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