Description of Course Assignment #1 (your first short PAIRS paper assignment):
The purpose of this short paper assignment is to profile and critique a marketing strategy of one of the companies I provided below as web links. You are to identify and briefly describe the primary target market or markets, describe the marketing mix, and perform a simple SWOT analysis on either a successful company or a poorly performing company on one of the lists provided. For the “winner” state what you believe the differential advantage is and for a “loser” reveal what the problem is and how it can be saved or improved. Instructions: I suggest drawing from the companies provided below. YOU CAN CHOOSE EITHER A WINNER OR LOSER FIRM TO ANALYZE. There are several lists of firms to consider. PLEASE USE THE ATTACHED WORD DOC AS A TEMPLATE FOR THE ASSIGNMENT AND SUBMIT IT AS A WORD DOC. Make use of our Library databases to complete the assignment, such as Mergent Intellect and/or Proquest. The first database particularly provides some real good research information on the companies on my lists. Make sure you cite all your sources though.
You can work alone or in pairs! If you collaborate with a classmate on the assignment, you each must submit the same assignment with your names on each paper. Make sure you both do the work!
WINNER LISTS:
What Retail Apocalypse? These 10 Big Chain Stores Are Growing Like Crazy in 2019
No Author: Money Magazine. Downloaded on January 22, 2020 from: https://money.com/retail-apocalypse-chains-new-stores-2019-tjx-dollar-general-ross-burlington/ (Links to an external site.)
Badenhausen, Kurt. The World’s Most Valuable Brands. Forbes Magazine’s Annual List for 2019. Forbes. Downloaded on January 22, 2020 from:
https://www.forbes.com/sites/kurtbadenhausen/2019/05/22/the-worlds-most-valuable-brands-2019-apple-on-top-at-206-billion/#6096ac9437c2 (Links to an external site.)
Stores National Retail Federation Magazine’s Top 100 Retailers downloaded on January 22, 2020 from: https://nrf.com/resources/top-retailers/top-100-retailers/top-100-retailers-2019 (Links to an external site.)
LOSER LISTS:
The articles below identifies brands and stores that are expected to Fail or Disappear in 2020. What do you think about them? How likely will they disappear? What can be done to save and revive them?
Peterson, Hayley. More than 1900 Stores are Closing in 2020 as the Retail Apocalypse Drags on. Business Insider. Downloaded on January 22, 2020 from: https://www.businessinsider.com/stores-closing-in-2020-list-2020-1 (Links to an external site.)
According to businessinsider.com (Links to an external site.)
View 3+ more (Links to an external site.)
Gap Inc.
Gap Inc.
Walgreens
Walgreens
Chico’s
Chico’s
Destination Maternity
Destination Maternity
A.C. Moore
A.C. Moore
Olympia Sports
Olympia Sports
Bed Bath & Beyond
Bed Bath & Beyond
Here’s a list of the stores expected to close this year.
Pier 1 Imports: 450 stores. < Shoshy Ciment/Business Insider. ...
Gap: 230 stores. < Associated Press. ...
Walgreens: 200 stores. < Russel A. ...
Chico's: 200 stores. < AP. ...
Forever 21: 178 stores. < ...
Destination Maternity: 183 stores. < ...
A.C. Moore: 145 stores. < ...
Bose: 119 stores. <
UPDATED FALL 2020 UPDATED FRYE LIST OF EXPANDING AND DECLINING STORE CHAINS IN SEVERAL CATEGORIES:
Store Chains Growing (Current Winners):
Aerie +46 (chief rival of Victoria Secret)
Burlington Coat Factory +60 stores
Urban Outfitters +22
Ralph Lauren +38
Ross +66
Athleta +20
Dollar General +979
Dollar Tree +307
Tractor Supply +80
Aldi + 175
Sephora +100
Ulta +32
Michaels + 20
TJ Maxx +50
Target + 38
Amazon +20
Sketchers +82
Stores Closing - List of Chains that are Struggling
Gap - 98
Footlocker - 82
Victoria Secret - 215
Brooks Brothers - 51
Forever 21 -12
Express -63
Lucky Brand - 12
Chico's - 56
Big Lots - 31
GNC - 743
Bath & Body Works - 49
Walgreens - 92
Pier 1 Imports - 936
Bed, Bath, & Beyond -30
Microsoft -73
Nordstrom -16
Modell's Sporting Goods - 153
Stage Stores -34
JC Penny -169
No Author specified. These Chains are Closing the Most Stores in in 2020. Moneywise Magazine. Downloaded on January 22, 2020 from: https://moneywise.com/a/chains-closing-the-most-stores-in-2020. (Links to an external site.)
10 Brands That Will Disappear in 2018. By Douglas A. McIntyre and John Harrington, Published December 17, 2017. 27/7 Wall Street
http://247wallst.com/special-report/2017/12/15/brands-that-will-disappear-in-2018/3/ (Links to an external site.)
Stebbins, Samuel (Dec 18, 2019). Brands that will Disappear in 2020. 24/7 Wall Street. Downloaded on January 22, 2020 from: https://247wallst.com/special-report/2019/12/18/brands-that-will-disappear-in-2020/. (Links to an external site.)
See the link for list at the bottom of the article.
Suneson, Grant and Evan Comen (December 21, 2018). Brands that will Disappear
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