What might you contribute to the program, both as a student and afterwards?

This essay is a personal essay to apply for MS in Integrated Marketing program in New York University.

The essay prompt is:
Why is this Graduate program right for you, both academically and professionally?
What might you contribute to the program, both as a student and afterwards?

A little bit of background and information about me:
I’m a senior in college and about to graduate this May. I’m currently a finance major and minoring in marketing. I study finance is not because I love it but because I think it won’t be wrong to always have financial knowledge for now or even for future investment. However, I always love marketing because it is creative and I love how people working together as a team and ultimately output some useful things.

After I study finance, I also realized how important marketing is because only having good marketing strategies can make a company keeps making profit.

I particularly love fashion, luxury, and beauty. So one of my goal is to work in one of these industries such as LVMH or L’Oral and I would also like to work in the entertainment industry such as Netflix, The Walt Disney etc.

Although I’m applying for an MS in Integrated Marketing program; however, I will choose marketing analytics as my concentration. So this personal essay would definitely need to talk about this as well. I want to combine the advantages of my financial knowledge or maybe analytical skills (because of my finance background) with my passion for marketing.

A book I read called “All Marketers Are Liars” inspired me a lot. This is for your reference so you could probably mention this in the essay as well.

Feel free to exaggerate a bit in the essay and definitely needs to show a great passion about marketing.

This essay needs to be written based on the prompt shown above and be as compelling as possible.

I attached my resume here for your reference.
Things not mentioned in the resume is that I’m a member of the American Marketing Association and Finance and Investment Society.

Feel free to reach out to me if you want more clarifications or for if you have any questions.

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