1a). What is classical conditioning – make sure to identify the key components of classical conditioning, such as the unconditioned and conditioned stimulus and responses; neutral stimulus, etc.? 1b). Describe Pavlov’s experiment and apply the key components of classical conditioning to his experiment. 1c). Imagine that you are an advertising executive, how might you use classical conditioning in creating a successful advertising campaign? Be specific!
2a). What is operant conditioning – make sure to identify the key components of operant conditioning such as reinforcement and punishment? 2b). Imagine that you are a psychologist. Using operant conditioning principles, how would you use operant conditioning in the classroom to set up a program to increase likelihood that children will complete their homework more frequently?
3a). What is the three-system approach to memory? 3b). What is the difference between short-term and long-term memory? 3c). What are the different types of long-term memory modules?
4a). Research shows that an eyewitness’s memory for details of crimes can contain significant errors. How might a lawyer use this information when evaluating an eyewitness’s testimony? Should eyewitness testimony be allowed in a court of law? 4b). What is the current thinking related to the reliability of children’s memory?
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