What is Aldi’s vision for the long run? How do they position themselves in the environment?

Handout on Aldi: https://www.cnn.com/interactive/2019/05/business/aldi-walmart-low-food-prices/index.html Links to an external site.

We are going for a bit of a recap here. Remember the definition of strategy from week 1? If not, quickly recap it here: Module 2 – Strategy Basics (no quizzes) on the “What is Strategy” tab…

Strategy is an integrated set of choices that positions an organization within its environment to achieve its vision over the long term.

Questions: – if these questions don’t make sense, REALLY review the slides linked above!! –

What is Aldi’s vision for the long run? How do they position themselves in the environment?
What is their business model (“Who, What, How”)?
What are the “interconnected sets of choices” Aldi has made to reduce imitability? (describe at least 5 choices).
Each of the 3 questions will be graded out of 4 points as outlined in the syllabus: 4 indicating outstanding analysis, 3 complete analysis, 2 adequate analysis, 1 incomplete analysis, and 0 points will be given for answers that miss the point of the question or are missing outright.

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