What is a Global Manager.

1) Watch: https://hbr.org/video/2226612731001/how-companies-break-into-emerging-markets
How does Khanna describe emerging markets.? What are institutional voids and what implications do they have in terms of competitive advantage?

2) Lessons from Japan. Ichii and co-authors argue that Japanese companies wont succeed in emerging markets unless they rethink their strategies and overcome four structural challenges. What are these four challenges?

3) What is a Global Manager. Bartlett and Ghoshal argue that companies can build transnational capabilities through their human capital and management processes. According to them, there is not one universal global manager, but three distinct specialists. What are they? In the current era of emerging markets, how applicable is this framework? Would you suggest any modification to the roles to make the article more relevant?

4) Read Yum! China and answer:
-What special challenges did Yum face in exporting the KFC model and how did Sam solve them?
-How can Sam make sure that KFC in China doesnt make the same mistakes that fast food restaurants made in the West? You have to define what those mistakes are.
-Is Sam ready to proceed with the opening of 15,000 additional stores? How long would it take?

Last Completed Projects