View the following videos about Spotify CEO Daniel Ek and read the following case study from your case study e-coursepack: “Spotify: Disrupting the Global Music Industry.”
WATCH -> https://www.youtube.com/watch?v=JoP7ORWuvuw&feature=emb_title
Critically analyze and answer the following questions. Please address these issues in an essay of 750 to 1000 words.
1. What impact did the emergence of Spotify and other music streaming services have on the existing industry players, artists and listeners?
2. How did Spotify leverage social media to increase its subscriber base?
3. If you were the CEO of Spotify, what changes or initiatives would you implement to make the company profitable?
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