What frames should receive the most attention to sustain retail activity as we work our way through this extended crisis?

Please read and consider the attached article. It was written before the pandemic and the volatile conditions that have resulted. How are the changes evident in the different frames (structural, human resources, political, and symbolic) we are using to understand organizations and their strategies and behaviors? What frames should receive the most attention to sustain retail activity as we work our way through this extended crisis?

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