What demographic changes will hospitality executives find important to consider as a priority when developing a future marketing plan?

What demographic changes will hospitality executives find important to consider as a priority when developing a future marketing plan?
Concerning travellers with disabilities, is it optional for the industry to comply with the Americans with Disabilities Act? Can they dismiss the needs of such travellers?
What environmental challenges require the industry’s immediate attention? What could be done to solve such challenges?

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