What competitive advantages does your product/service offer?

This is an important reminder for your assignment this week: MKT 500 Final Project Milestone One: Product Idea Guidelines and Rubric Overview

For the first milestone, choose an existing organization from the list below and submit an idea for a new product or service. This product or service idea will be used to create your marketing plan for the final project. If your idea is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive. Your product or service should address a problem that is not currently being sufficiently addressed by current solution providers, i.e., your competition. This milestone is due in Module One.
Your submission should address the following:

Company information:
Company name, industry, traded name, stock symbol, publicly traded stock exchange, mission, status, marketing reports, and marketing domain (use EDGAR, the SEC, and the Bureau of Labor Statistics sites for reference)
New product idea: What problem does your product/service solve for the target market (not you)? Would your target market say, Yes, that is a problem and no one has solved it about your product/service?
What competitive advantages does your product/service offer?
What challenges might you face in the marketing of this product or service?
Ensure that you have adequately described your product or service. By the time your product or service description is written, the reader should understand and be able to envision what you want to bring to market. If you have a service description, the reader should know where you are located, what your service offers,

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