Intent:
This assessment focuses on the skills that healthcare services managers require to communicate the kinds of change initiatives that frequently occur in healthcare work, and to persuade staff (or other stakeholders) to cooperate with the change. Your success will depend on the case you make for change, as well as the manner in which you communicate it. This assessment addresses face-to-face communication, such as in a presentation to staff, or perhaps a video shared on the staff intranet.
This assessment will give you the opportunity to:
use your skills in finding and applying research literature to support a case for change;
draw on the change management content learnt in this subject to analyse and identify potential enablers and barriers to this change;
draw on the leadership and management theories presented in this subject to identify and apply an appropriate leadership style;
practice communicating the case for change verbally, in a way that is engaging, persuasive and succinct.
Referencing:
In-text citations are required, and a reference list should be submitted at the end of the document with APA 7th formatting applied. A minimum of five (5) quality references should be included.
Assessment task
You will be provided with a case study Download case study describing a situation in which you, as a manager of a health or social care service, are asked to implement a change in practice.
Step one
Your tasks are to analyse the context for change using the content taught in this subject, supplemented by a
review of the literature, to consider:
– what is the problem to be addressed?
– why does it need to be addressed (what is the case for change)?
– who are the stakeholders (who will influence and/or be impacted by the change)?
– what are the main factors that you anticipate will enable or hinder change in this context?
– what leadership/management style(s) is(are) most appropriate in this context?
– what change model(s) is(are) most appropriate given the type of change and the context in which it needs to
occur?
Step two
Pick one stakeholder group you wish to pitch to (address) (e.g. clinicians, administration staff, fellow managers, or patients and visitors, etc.).
Step three (I WILL DO THIS)
Develop a video (2-3 minutes) of yourself in your role as the manager in this situation, communicating the need for change, and the vision for change, to your chosen stakeholder group. This video requires you to pitch why the change is important. The aim is to get the stakeholders on board with the need for change and the change initiative.
Step four
Compose an essay justifying what was said in your video, using the literature on leadership and change
management (with references) (800 words).
More specifically it should contain:
– an introduction clearly outlining the problem you are trying to solve and the rationale for the change
initiative/project (supported by literature), clearly articulating what success should look like (supported by
literature)
– the rationale will include the strategic alignment of the change initiative to service/organisation plans
– evidence to justify the leadership style you have chosen
– evidence to justify the change model(s) you have chosen
– proposed duration of the change initiative.
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