What Businesses Are These Companies Really In

One of the hardest questions for businesses to answer is ‘What business are we in’. Getting it wrong can mean significantly disconnecting from your customers and your own Value Proposition.

For example: Are Tiffany’s and the merchants selling knock-offs on Canal Street in the Jewelry Business? Well, kinda’….but not really. How about Holiday Inn and the Waldorf Astoria? Hotel business? Again, sort of.

What business(es) are these companies in:

Tiffany’s

Canal Street merchants

Canal Street Merchants

Holiday Inn

Waldorf Astoria

Apple

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