What areas of hospitality should listen carefully to your thoughts?

In this FINAL writing assignment you get to be creative, dig deep and bring together a number of topics that we have been developing. As you recall, we began with what is essentially an organization chart that emphasized the centrality of the customer with the marketing mix sitting between the external marketing environment and the consumer. Malcolm Gladwell demonstrated how hard it is to know what the customer wants. A corollary to this is that we misread the data. Consequently, we tend to make mistakes about what people want and what makes them happy.

Hospitality marketers have frequently questioned whether or not a push or pull strategy works best and under what circumstances, and with what customers? There appears to be a general consensus in the industry that no single strategy will work exclusively. And this is where you come in What advice would you give TODAY? What areas of hospitality should listen carefully to your thoughts? What is the balance if any between pushing and pulling? As firms emerge from this pandemic, businesses will likely not go back to usual. As a soon to be recent graduatewhat do you recommend? What specifically would you do?

This assignment will be worth double the points therefore the length requirement is 4 pages double spaced with 12 point font, no more than 4 1/2 pages. Make sure you answer all parts of the question for full points.

Below is a standard basic definition followed by 2 articles to get you thinking. You are not expected to reference them or use them in any other way than to stimulate your thinking.

Definition from google: Push vs Pull Strategy

A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase. A pull strategy involves motivating customers to seek out your brand in an active process

https://smallbusiness.chron.com/examples-push-pull-marketing-20728.html

https://www.chinatravelnews.com/article/85261

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