1. What are the most important strategic and operating issues currently facing Fresh
Connections?
2. What effect does product line complexity have on Fresh Connections operations? How
will growth impact Fresh Connections operations?
3. The case notes three main customer segments in the prepared foods business:
a. Retailers (supermarket chains, etc.)
b. Restaurants (Food Service Operators)
c. Co-Pack companies
Which segment(s) do you recommend Fresh Connections focus on? Explain why.
4. Based on your answer to question 3, what capabilities and competitive priorities should Fresh Connections emphasize in its corporate strategy in order to best position themselves in the marketplace?
5. How must Fresh Connections align their internal operations, as well as their supply chain, in order to support your recommended corporate strategy in question 3?
Submission requirements:
1) Line spacing: Multiple at 1.25
2) Font: 12-point and Calibri
3) 1 margins on all pages
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