What are the major factors that led to the key problem/s or issues in the case (as explained in the case study)?

The brief should demonstrate clear understanding of the issues addressed in the case
study and provide practical recommendation/s for managers as appropriate. It should also be
done professionally. Specifically, the brief should have four sections with clearly labeled
subsections and points listed in bullet points format. The four sections should be:
Key issue/problem what is the key problem/s or issue/s in the case study (e.g., what
is the decision expected from the main character in the case)? Maximum = 2 issues.
Main events what are the major factors that led to the key problem/s or issues in the
case (as explained in the case study)? Maximum = 3 factors.
Recommendations what is your recommendation regarding the case
problem/issues? Your recommendation should be realistic, clear, and not what the
company is already doing (in the case study). Maximum = 3 recommendations.
Key takeaways what is the main lesson or lessons from the case study for
managers? This should be about general management lessons, not the case (i.e.,
after reading this case, I learned that …?) Maximum = 3 lessons.
The executive briefs are intended to help you prepare for case discussions in class. You may
consult other sources (i.e., Google, trade publications, company website, etc.) to enhance your
understanding of the case problem and any relevant changes since the case was written. The
briefs should not exceed 1-page, 12-font Times Roman or equivalent, 1-inch margin round, single-
spaced, and in bullets format. They likewise should not be less than of one page. For full credit,
at least two sources, one of which was a component of the course materials, should be cited.

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