Please read the attached PDF and answer the following questions. Please have it in numerical form, as well.
1. Sephora acquired two retailers in order to expand its market reach. However, Sephora now offers distinct product lines (e.g., general merchandise, perishable, to name a few). What would you advise Sephora’s management if they were to pursue a single brand, omni-channel strategy? Explain.
2. What type(s) of order fulfillment network(s) would Sephora benefit from? Explain.
3. What are the challenges and opportunities for Sephora in offering all products to all consumers through a single Web site? Is this strategy compatible with the current DC network? Explain.
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